Most people haven’t heard of the term industrial marketing, or don’t know what it means. We see consumer marketing in our daily lives. Industrial marketing, on the other hand, is business to business marketing. In simple terms and to sum it up, it is marketing to businesses and not consumers. Read on to discover more about industrial marketing.
In certain aspects, industrial marketing is done by the common ways of marketing. It is a form of marketing that can employ typical marketing methods such as emails, printed flyers and online ads like banners. There are, of course, also methods that are unique only to industrial marketing and not typically found in consumer marketing. One type of industrial marketing would be marketing at trade shows where people of a particular industry will go to attend.
You may be wondering what type of products are seen being advertised in industrial marketing. A great example of this would be raw materials or parts meant to be used on an equipment or products. The raw products are what is expected to be used in the manufacturing process of the business that the industrial marketing strategy is trying to attract.
To fully understand the concept , bear in mind that all businesses are in some form a customer of other businesses. For example, a restaurant that needs to hire a supplier in order to buy raw materials, such as herbs. Another common example would be an office that hires a cleaning company and outsources the task of cleaning to this company.
Now, if you were in charge or working in the marketing department of the cleaning company or the herb supplier, you would want to target businesses who would buy or pay for what you have.
This is then where industrial marketing does its job.
The role of industrial marketing is very similar to consumer marketing. This role involves raising sales by attracting new customers or persuading current customers to buy more products from your business. Raising awareness about your company’s brand is also part and parcel of this role.
Any kind of company who is after marketing its services or products would be remiss if they didn’t fulfil their duty of looking into their competitors in their respective industry. While researching, you should also know who your target market is. Would your target audience be restaurants or any other types of businesses that work with food requiring the raw supplies you sell? Or perhaps you are trying to get in touch with firms that may need your graphic skills.
Professionalism is much required in the world of industrial marketing. Hard work and a great skill set will, however, set you apart from many of the competition. For more info, go here.