it is in 2013 that digital wide format print was identified two be very vibrant in the print market. There are however, three major reasons why the wide format print is increasingly gaining popularity among people, this may be as a result of increased demand to meet customer demands as need for commercial printer specialist.
in this kind of print there is a wide rate of technological development. There are new ways of printing and designing emerging each day such as signage, package prototyping as well as label printing that seem to be emerging each day.
There however seems to be a problem when it comes to integrating the business of an individual and the production of wide print despite there being improvements each day.
The majority of wide-format printers is operated as stand-alone devices, often with one RIP per machine, and is isolated from other print production workflows or MIS/ERP systems. Basically this happens because the customers do not trust automation as well as lack the interest and awareness towards them.
The main barrier is that most wide print format requires more meticulous finishing than all the other kinds of print leading to increasing costs. Just like most complex jobs, most one off jobs require more elaborate planning, shipping and creative input in order to have a good finished product. With high levels of customization being the norm, there may be a reluctance to believe that automation can help in what has always been a labor-intensive business.
The manual method of conducting wide format printing is very time consuming and may result into a lot of wastawge. Inability to load-balance work across different machines because color matching cannot be achieved reliably can cause delays and waste production capacity, leaving some machines idles while others are running full-time.
Over time, the areas in the production process that are manual usually call for additional costs which are not included win the cost of production oftenly. Since most of this jobs use per square costing method, it is usually very difficult to be able to account for every cost incurred and therefore leading to them being sold at a loss. Lack of detailed information about job set-up times and finishing operations, with missing or inaccurate media consumption figures make it difficult to analyse where bottlenecks are occurring and where money is being made or lost.
As the wide-format print provider market becomes more crowded and competitive, margins will come under increasing pressure as they have in offset print.