Guide to Automotive Social Media
There are a lot of changes today in how people communicate. When the internet was introduced in our lives, social media has become a great part of human communication. Today, most businesses including the automotive business is using social media in communicating to their customers and potential ones.
In order to sell more cars and gain more profits, auto dealerships today use social media as their marketing strategy. Since businesses find social media sites helpful, including the popular ones like facebook, twitter, instagram, and YouTube, it is important that they have their own social media accounts. You can reserve your brand, advertise and communicate with your potential customers, making your business more accessible to people. Customers usually give their feedback on these social media sites. if someone makes a negative comment about your cars, then you also have an opportunity to answer and explain thing better to them.
Automotive social media is now being used by many popular brands. They spend a lot of their marketing dollars on digital and social media. They post thousands of videos, twitter messages and social networking impressions on social media campaigns.
Their social media campaigns have led a lot of people to watch their YouTube videos, read twitter messages and check out their latest brand through instaram photos and people have asked to be included in their notifications and updates. So today, almost all auto brands and auto dealerships have their own social media campaigns for the product advertising.
Many auto dealerships use twitter to make their announcements, advertisements, trivia, sales and discounts for their customers. Popular brands are now using twitter and other social media to promote their new brands. Some companies have even started social media competitions to promote and publicize their new car models which is also the competition prize. The only thing the company required was to write a tweet about the brand using the correct hashtage in order to join the competition and the more tweets, the more chances of wining the brand new car. This strategy uses automotive social media to attract many customer.
You can build your own local community fan page in facebook and if you get enough likes then you will be known to more customers. By posting ads and photos many people will notice and be interested in your ads and promotions.
Posting YouTube videos is another way that the automotive business can communicate and attract the curiosity of their potential customer. It is free to post videos so it is less expensive compared to costly TV and radio advertisements. In instagram people can see and like your automotive photos, or photos of your latest car models and what have you.